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Professional SEO Best Practices

Content, Content, Content and Update, Update, Update

Many web site owners are either new to the whole SEO thing or have not even thought about it (most). Believe it or not, text is one of the most important parts to higher rankings. Search engines and website visitors love fresh content that is regularly updated, relevant and original for your site. Generally, when a site is frequently updated, this increases the probability that the spider will revisit the site more often. While there is no guarantee that a search engine will visit your site, if you update your site on a regular basis, the spider will at least visit more often. The key is that if you do not update your contents regularly, this will certainly drop you to from the top of search results.

For company sites that are not focused on writing but on manufacturing constantly adding text can be a problem because generally company sites are not reading rooms or online magazines that update their content daily, weekly or monthly but even for company sites there are reasonable solutions. No matter what your business is, one is for sure – it is always relevant to include a news section on your site – it can be company news or RSS feeds but this will keep the ball rolling. Let us tell you more about this, contact SEO Investment.

Ten Things You need to know about Search Engine Optimization

1) Try to limit the amount of images that you use to represent text. Images may look better but text is king. A good mix of text and images will be your best bet.

2) If have to use images, at the very least, name them in your Alt Tag option. This will allow search engines to pick up the "text" and still give you some benefit.

3) Name your page. The Title Bar is definitely one of the most important areas that often get overlooked. The title bar is at the top of your web page and describes what is on the page to the search engines as well as your potential customers.

4) Each page should have attributes in the page title, tags and key words that allow the search engines, along with your customers to know what is on the page. These should be different for every page in your website.

5) Have SEO Investment review your HTML code
The difference between success and failure in the world of SEO lies in the code that forms the basis of your site. Have an expert review your site for common HTML mistakes or hidden HTML opportunities.

6) Keep everything on the up and up
Once you get banned by one of the major search engines, it is very difficult to regain your good name. Avoid SEO providers who make outlandish promises and keep their methods in the dark.

7) Monitor your SEO program
Keep a close watch on how you're performing with the major search engines. If something isn't working to your satisfaction, get in there and start making adjustments to the HTML code and the copy.

8) Increase your relevance with Press Releases
Writing great press releases and submitting them to online PR distribution services is cheap and a very effective way to boost your search standings.

9) Write great copy and content
Great site content that features crucial keywords is still the best way to build your status with Google and Yahoo! Write well and the results will follow.

10) Show some patience
It takes time to see results from your SEO implementation. Keep a watchful eye on the results, but give things at least 2 to 3 months to take hold before making any changes to the program.

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