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The Business Value of Search Engine Optimization

Search Engine Optimization (SEO) is the most cost effective and efficient form of Internet marketing. Besides instant credibility you will also reap the benefits of the facts below:

Over 80% of initial Website visits originate from search engines, and the majority (60%+) of all people that perform a search on either Google, Yahoo or MSN prefer to click on the free organic (SEO) listings, as opposed to the paid sponsor listings. This presents an incredible opportunity to drive highly qualified search traffic for a significantly lower cost than Paid Search Marketing (SEM).

At SEO Investment we see that a shift in "search" toward a holistic- focus on the whole, rather than one piece of the whole is emerging. Search is no longer just about securing your place in a same-for-everybody top-ten list of search results. It is about being everywhere; it's about establishing a case for digital omnipresence.

What we've learned so far: search is changing. Universal and/or blended search incorporates data from local maps and results, images, videos, blogs, forums, whatever's out there. Personalized search whittles all that down based on user behavior. Soon, each person may have a different set of search results from the next person's.

So the question is, "What can I do?" That answer is quite simple really. First, a measure of a good SEO is more important now more than ever.

Want to know more? Look at our SEO Best Practices


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