Las Vegas Search Engine Optimization Website Marketing

What is SEO and how can it help my overall marketing inititatives?  Well, first off, SEO stands for Search Engine Optimization.  In today’s world of the internet many companies have extended their reach to the web but many have not done much more than create a generic site with generic information that they refer to occasionally if a customer is interested. 

SEO work takes that initial creation and helps take it to the next level.  Over then next several months we will take the opportunity to touch on many topics that will help you as an automobile professional delve further into the power of the internet.  We will also help take the mystery out of the SEO profession so that you can feel comfortable with your decision to go forward utilizing these type of services.

First off lets discuss the difference between organic searches and paid searches.  As you may have noticed, when you do a search on Google Or Yahoo, you will usually see on the top 2 or 3 spaces shaded results and then several more along the right hand side of the page with the rest of the results under that.  The results that show up in the shaded area at the top and along the side are paid advertising and the rest are what is called “organic results”.  Organic means that these are the results that show up for free and are what the search engine deems as credible sites for your search words. 

That being said, those free results account for 70% of the clicks on search result pages.  People tend to trust the organic results more than the paid ones.  A good mix of paid advertising along with some SEO work is always good, but an SEO will work to help you reach those all important organic results. 

So how do you reach the top?  Allot of it has to do with content.  Search engines “crawl” the web with “spiders” which are nothing more than a program that basically goes to your site and follows the links on your home page.  From there they read everything and save the information that ultimately ends up indexed.  From there it hopefully will show up when a potential customer types in relevant keywords for your site. 

As a SEO we go in and look at your pages and optimize them for the keywords that are relevant to your service.  If you are an “Auto Body Repair” service then we would help build your site’s content to include the appropriate mix of those keywords along with other relevant content that will help your site show up higher in the organic results.  We also will look at your web logs and analyze where customers are coming into your website and leaving.  This allows us to make recommendations toward appropriate best practices for your site’s customer experience.  The biggest thing is that we also have to update your site at least monthly to keep content fresh which will help build your organic rankings and also help maintain them.  More on this topic next month.

Bill Gornet is a Professional SEO and is owner of SEOInvestment.com.  With over 10 years of retail and service oriented website experience, his services include search engine optimization, web marketing and analysis including return on investment, customer experience and overall web marketing strategies.